Daniel R. Wicomb is an executive board member of the IDBS team in the capacity of Business Development Director responsible for Strategic Marketing and Customer Relationship Management (CRM). Daniel is the leading researcher on CRM in South Africa and has extensive experience as a Business Development Executive in South Africa; with a footprint in Africa. His career stretches over many years with a proven track record of being involved from the concept and design of strategy development and implementation, corporate identity, customer services, direct- and digital marketing, information technology, operations, project management, consulting, lecturing, business improvement, business & process re-engineering and transformation, business intelligence & development, business analyst, contact centres, human resources and innovation. He is an experienced speaker with excellent verbal and writing skills. He currently serves as a Business Development Executive, Researcher, MBA Programs, and Campus Principal at the Regent Business School. Daniel completed his PhD in Marketing Management from the prestigious South African University of KwaZulu-Natal; after completing his Master of Business Administration