The IDBS has a mission at heart for societal change- To meet the needs for society to overcome challenges of digital disruption by realigning Information Technology and Business strategies in to Digital Business Strategies (DBS) by:

• Filling the needs gap of organisations for professionals with competitive skills in digital business strategy formulation by providing actionable steps for success
• Assisting individuals and organisations understand the revolutionary benefits of digital technology, and gain the skills to implement digital business strategy in their workplaces.
• Providing digital technology literacy for non-technical decision makers and  building use cases for Strategic Digital Assets (social media, mobility, analytics and cloud computing)
•  Enabling middle and top management as well as future managers to master the five steps of the DBS model and deploy them effectively within their organizations. Implemented on a mental level through a change in corporate culture.

The DBS framework :