The course introduces the field of Digital Business Strategy. The participants will learn the foundations of modern business value creation in the digital economy and transient competitive advantages for competing. Including the details of center to edge digital transformation, intelligent edge and digital ecosystems. Strategic digital assets such as Cloud computing, Social Media, Mobility, Analytics, Machine learning and Artificial Intelligence and their application.
UNIT 1: INTRODUCTION TO DIGITAL IN BUSINESS
UNIT 2: IDENTIFYING STRATEGIC DIGITAL ASSETS WITHIN YOUR ORGANISATION
UNIT 3: THE DBS MODEL AND ITS ELEMENTS
UNIT 4: DIGITAL ECOSYSTEMS
UNIT 5: BUSINESS CASE WRITING FOR DIGITAL BUSINESS MODELS