research, publications

Customer Journey : Merging the physical with the digital

Digital Business Strategy : Merging the physical with the digital All firms should centrally include the digital economy in their current and future corporate strategies. Strategists must let go of the belief that IT is just a cost center but rather a partner at the strategy table; IT and digital tools are the drivers for […]

What culture drives your organisation in the digital economy?

Digital Business Strategy (DBS) model and the five implementation steps Adopting a digital business strategy (DBS) requires organizations to undergo technological knowledge changes, business model process changes and innovation. The idea is to facilitate a strategically channeled digital approach to business challenges. Technology can be used to change and improve the way customer centric business operates […]

Horizontal and Vertical Business Value Creation

Digital technologies offer organizations new innovative ways to create value by utilizing digital business strategies, processes, and digital products. Whether you are a supplier, manufacturer, distributor or even a customer  the traditional horizontal and vertical chain is developed further with digital.  Proposing new ways in which traders could innovate their business processes to enhance value […]

Transient Competitive Advantages in the digital age

The pursuit of  a sustained competitive advantage by organisations has long been on the agenda but with the advent of the fourth industrial revolution (FIR) along with the digital technology and business disruptions, there is a dire need to employ agility and reap  many transient advantages. Digital technology has allowed many markets to be penetrated and […]

Building a team for modern day strategy formulation

    With today’s growing interest in digital business, what sort of a team can achieve the modern business strategic objectives? The business needs a team that can formulate a strategy that merges the IT and business strategies into one. This business strategy  is formulated to achieve the organisations core business goals driven by carefully chosen strategic digital […]

How do you persuade decision-makers to undertake your innovative project?

  By writing a business case to poll your executive team. The business case can be used to pitch an innovation project highlighting the measurable metrics such as revenue growth, volume growth, profit generation, and market share. Business cases are used to capture opportunities and are a necessary tool for strategic opportunity management and of […]

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